When the club were trying to sell off the remaining stock of replica shirts, I thought I read somewhere that SC said that £20 was less than cost price. That sounds more like it to me. You couldn't buy them for £1 unless you were buying in 20,000 at a time from the Far East.

I'm with you Chilvers Gordon, not as easy as it sounds, unfortunately and that is without factoring in a profit for the club. To get an attractive price they may well need to order in 1,000s not 100's.
Just a thought - I don't know how TOFFS operate but they have a couple of old Leeds shirts, at least one of which is like an old Linnets shirt. Could the club provide TOFFS with Linnets club badges, TOFFS produce and sell the shirts, but the club get a margin from the sale. Maybe TOFFS operate something similar anyway as they are producing multiple shirts with club badges which are presumably a trade mark of the relevant club.
I'm new to this forum, anyone know if Mark Hearle is on here? If not I'll email him.