Author Topic: Promotion of games  (Read 1924 times)

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Mallard

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Re: Promotion of games
« Reply #15 on: September 15, 2022, 09:27:56 PM »
The Lynn news maybe falling in terms of numbers.  The EDP can have as much circulation as you like but itís pointless unless there is something in there to read about any upcoming game.  Plus of course the Canaries will take up massive exposure.

As for not a big game, well itís the biggest game of the weekend for Lynn  as unless they get through this round there are no more FA Cup games to come.  Just have to find an angle to Ďbigí up each and every game and get that pot boiling and keep it boiling.

As we are top of step 2 any team we drew at this stage would be a Ďlesserí team in terms of League position
What if the Hokey Cokey really is what itís all about ?

Blue_and_Gold

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Re: Promotion of games
« Reply #16 on: September 15, 2022, 11:04:03 PM »
I think you will find that circulation has fallen for the vast majority of papers and magazines.

LN'S, like most other publications, now have a big on-line following.

Like lots of business's, they have had to change their working model to survive. They no longer soley rely on people picking up a printed version via their newsagent, or the paperboy delivering via the letterbox.

Continuing to use an out dated business model, rather than adapting to suit the current requirements of their target audience, would have been commercial suicide.

The digital age has brought far more opportunities for the media. Printed "Circulation" may be down, but earning potential has increased dramatically.

A lot of it is about getting the right people in the right jobs. Publications (on-line or in print), now have to sell their product more than ever before.

Gone have the days of order takers. Its the age of the sales professionals. They can't just produce a paper in the hope people will buy it. It has to be continually worked at.

If they fail to do this, it's no different from a football club just opening their gates and hoping (or praying) that people will come through the turnstiles.


Each day, there are less leaves on the tree.

jesuslinnet

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Re: Promotion of games
« Reply #17 on: September 15, 2022, 11:52:59 PM »
I think you will find that circulation has fallen for the vast majority of papers and magazines.

LN'S, like most other publications, now have a big on-line following.

Like lots of business's, they have had to change their working model to survive. They no longer soley rely on people picking up a printed version via their newsagent, or the paperboy delivering via the letterbox.

Continuing to use an out dated business model, rather than adapting to suit the current requirements of their target audience, would have been commercial suicide.

The digital age has brought far more opportunities for the media. Printed "Circulation" may be down, but earning potential has increased dramatically.

A lot of it is about getting the right people in the right jobs. Publications (on-line or in print), now have to sell their product more than ever before.

Gone have the days of order takers. Its the age of the sales professionals. They can't just produce a paper in the hope people will buy it. It has to be continually worked at.

If they fail to do this, it's no different from a football club just opening their gates and hoping (or praying) that people will come through the turnstiles.

Read this, and apply most of it to KLTFC!

Mallard

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Re: Promotion of games
« Reply #18 on: September 16, 2022, 06:39:21 AM »
I think you will find that circulation has fallen for the vast majority of papers and magazines.

LN'S, like most other publications, now have a big on-line following.

Like lots of business's, they have had to change their working model to survive. They no longer soley rely on people picking up a printed version via their newsagent, or the paperboy delivering via the letterbox.

Continuing to use an out dated business model, rather than adapting to suit the current requirements of their target audience, would have been commercial suicide.

The digital age has brought far more opportunities for the media. Printed "Circulation" may be down, but earning potential has increased dramatically.

A lot of it is about getting the right people in the right jobs. Publications (on-line or in print), now have to sell their product more than ever before.

Gone have the days of order takers. Its the age of the sales professionals. They can't just produce a paper in the hope people will buy it. It has to be continually worked at.

If they fail to do this, it's no different from a football club just opening their gates and hoping (or praying) that people will come through the turnstiles.

The best post Iíve read on here in a while.   Take note SC get this guy onboard. Finger very much on the pulse.
What if the Hokey Cokey really is what itís all about ?

Blue_and_Gold

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Each day, there are less leaves on the tree.

Mallard

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Re: Promotion of games
« Reply #20 on: September 16, 2022, 12:16:24 PM »
Plummer is doing a great job for the Club on this one.  Worth a phone call Mr Cleeve ?
What if the Hokey Cokey really is what itís all about ?

 

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